Privacy Policy

Last updated on January 8, 2020.

This Privacy Policy describes how Backspace AB, Swedish reg. no. 559073-6418, (”we”, “us”, “our”), process your personal information when you use our website (the “Website”) and digital service (the “Service”) for website analytics.

We may update this policy from time to time. If you have signed up for the Service, we will notify you of any significant changes via email.

Collection and usage

When you visit the Website or use the Service we collect technical information associated with your visit or usage, such as date and time, IP address, browser, language, and referrer. This information is logged and analyzed statistically so we can improve the Website and Service.

When you sign up to be notified of when you can try out the Service we collect your email and will only use it for this purpose.

When you request an invitation to sign up for the Service we collect your name and email. We use this information to send you an invitation and to pre-fill the name field on the sign up form.

When you sign up for the Service we collect your name and email. We may also collect your address, company name, VAT number, and payment information. We use this information to give you access to the Service, to process payments from you, calculate taxes due, and to send you invoices and other essential information such as notices about upcoming changes to this policy or to our Terms of Service.

When you install the tracking code provided by the Service on your website we collect no personal information about visitors to your website.

When you write us with a question or to ask for help, we’ll keep the correspondence and email address for future reference. We also store any information you volunteer, like surveys, for as long as it makes sense.


We may share the personal information we collect with the following third parties for the following reasons:

We do not sell, rent or trade your personal information.


Your personal information is stored within the European Union (EU) and the European Economic Area (EEA). However, we may transfer your personal information to service providers in countries outside the EEA. The laws in these countries may not offer an adequate level of data protection. In particular, personal information may be transferred to the United States. When we transfer your personal information outside the EEA, we take appropriate steps to protect your personal information and your rights in accordance with applicable law.


We maintain appropriate technical and administrative security controls to protect your personal information. For example, all information sent between your browser and our servers is encrypted during transit via SSL/TLS, and the data in our databases is encrypted at rest.


We will retain your personal information for as long as necessary to provide you with the services you have requested, or as long as we are required by law.

You may delete your account at any time from the Settings page. If you do so, your personal information will be permanently erased from our servers within 30 days of your request, except for any information we need to fulfill our legal requirements. For example, invoices sent will still be retained to fulfill our accounting obligations.

Your rights

You have the right to get a copy of your personal information; to correct, delete or restrict processing of your personal information; and to obtain the personal information you provide to us in a structured, machine readable format that can be shared with another controller. To exercise any of these rights, contact us at

If you think we have acted in breach of data protection legislation, you have the right to lodge a complaint with Datainspektionen.


Cookies are small text files saved on your computer when you visit a website that are sent back to the website when you visit it again. They can help a website recognize you and remember information about your visit.

We only use cookies to remember that you are signed in to the Service. We do not use cookies to track you or your behavior. You can refuse the use of cookies by disabling them in your browser. Please note that you may not be able to use the Service if you disable cookies.


If you have questions about this policy or how we process your personal information, please contact us at